By Courtney E. Smith

He may be crooning to an “it girl” in the song, but in Pharrell Williams’ latest video the “it factor” is all about him.

Using a mix of manga and 64-bit video game styles, Williams and artist Takashi Murakami, with Japanese designer Mr. Fantasista Utamaro on board as a producer, create a little paradise incorporating layering, a familiar manga color palette and a mish-mash of styles.

Related: Watch Pharrell Get Animated for NBA 2K15

There is, in fact, a blonde “it girl” at the center of Williams’ animated attention, but the viewer is mostly treated to a large amount of screen time for animated Pharrell and his animated Vivienne Westwood hat. Like, to the extent that he features in the center of a revised Mount Rushmore, along side the animators of the clip.

So who’s the real “it girl” here, Pharrell?

His album G I R L is available now.



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