By Annie Reuter
Lady Antebellum are celebrating the release of their forthcoming fifth studio album 747 in a very unique way.
The country trio just launched 7FOR7, which is a week-long campaign that has them traveling across the country to fulfill seven wishes for seven fans in seven days.
7FOR7 will kick off on Monday (Sept. 29) and run through their album’s release week.
“We can’t wait to see this idea come to life,” Hillary Scott said in a press release. “We posted a note on our socials a few weeks ago asking for people to nominate friends or family who would love a surprise from Lady A, and a ton of great stories rolled in. There are so many inspiring fans out there who we want to celebrate! We have some HUGE plans up our sleeves, and you never know where we might pop up!”
Watch the teaser video for the project on Facebook.
747 will be released on Sept. 30. In a press release announcing the new record, Scott said the band unanimously knew that their album had to be titled 747.
“The track itself has this pushing, driving spirit about it that sums up our attitude right now. We are pushing ourselves as a band and as songwriters…taking ourselves out of our comfort zone and not taking ourselves too seriously. There’s an urgency and an energy to it that we’ve never released before,” she said.
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